Creative Act

Case Study

Change  is  a

Company: Accenture
Project: Marketing for SAP Implementation 
Client: Leading Global Sportswear Company 
Project Duration: 9 Months 
Role: Change Management Lead
Tools Used: SAP, Web Development, Internal Communication Systems (Podcast), Change Impact Assessments, Power BI

The comapanies global SAP implementation required more than a technical rollout - it demanded clarity, trust, and alignment across teams experiencing large-scale change. I led internal marketing and change strategy to ensure employees had the tools, context, and communication needed to adopt new systems with confidence.

The Brief:

results + impact:

• Increased employee engagement with internal site by 30%
• Grew podcast listenership by 11% 
• Reduced cross-functional miscommunication 
• Minimized operational disruption through proactive change assessments
• Improved task completion rates by 20% across key teams

Strategic challenge

• SAP introduced new workflows that were technically complex and unfamiliar to many teams. The challenge was translating these changes into clear, accessible language employees could understand and apply in their day-to-day work.
• Multiple teams were sharing updates across channels, creating fragmented communication that required a centralized strategy to deliver clear, timely, and relevant information.
• Although SAP was a global initiative, its impact varied across functions, requiring tailored support for marketing and merchandise teams while maintaining alignment with organizational strategy.

Strategic Approach

• I designed a centralized internal website to act as a single source of truth for SAP-related information. This ensured employees could easily access documents, dashboards, and playbooks without searching across systems.
• To compliment written communication, I developed and produced a weekly internal podcast featuring leaders across the organization.  • This format humanized the change process and made updates more accessible and engaging.• I conducted change impact assessments across people, process, technology, and organization to inform readiness and risk mitigation.

Strategy → Execution

• I built and managed a centralized internal website integrating SAP documentation, Power BI dashboards, and organizational playbooks to support ongoing adoption.
• I produced a weekly podcast series that translated technical updates into clear narratives, featuring leaders from multiple departments. The podcast created consistency in messaging while fostering transparency and trust.
• I led cross-functional stakeholder meetings to drive alignment, assess change readiness, and proactively mitigate risk throughout the rollout.

in Motion

Case Study

Creativity

Company: Million little
Project: Creative mindfullness 
Client: Juvenile facilities in la county
Project Duration: 18 months
Role: strategy lead
Tools Used: procreate, excel, photoshop, canva, monday

Million Little is a youth-centered arts organization operating within highly structured and restrictive environments, including juvenile facilities. I led end-to-end program strategy and execution—scaling facilitators, redesigning curriculum, integrating technology, and ensuring programming remained impactful, compliant, and human-centered.

The Brief:

results + impact:

• Scaled programming from 2 facilitators to 8 while maintaining consistency
• Modernized curriculum with AI and digital creative tools
• Improved program efficiency, structure, and facilitator alignment
• Strengthened youth engagement through multidisciplinary creative experiences
• Created transition resources to support youth beyond program participation

Strategic challenge

• Programming needed to inspire creativity while operating within strict facility rules around materials, timing, and access. The challenge was designing flexible experiences that remained compliant and safe without losing depth or impact.
• As the organization expanded from two facilitators to eight, maintaining quality, alignment, and consistency became critical. Systems were needed to ensure programming felt intentional regardless of who was facilitating.
• Youth required engaging, hands-on creative experiences while also benefiting from structure and routine. Balancing exploration with discipline was essential for meaningful participation and outcomes.

Strategic Approach

• I redesigned programming to include clear phases, transitions, and activity structures that could adapt to different environments and time constraints. This allowed facilitators to deliver consistent experiences while remaining responsive to the youth.
• I expanded the curriculum to include AI, digital tools, and multidisciplinary art forms alongside traditional creative practices. 
• I trained and mentored facilitators on youth engagement, trauma-informed approaches, and program delivery to ensure quality and care across all sessions.

Strategy → Execution

• I oversaw curriculum development, scheduling, assessments, and operational workflows, including material preparation and packing processes tailored to facility restrictions.
• I integrated creative assets, inspiration binders, and tools such as Procreate, music production, painting, crochet, and AI into programming to deepen engagement.
• I led weekly facilitator check-ins, conducted monthly program assessments, visited facilities to ensure quality, and aligned stakeholders through documentation, storytelling, and updates.

Visual Language

Case Study

Crafting a

freelance
Project: upcoming collection launch 
Client: ebotan
Project Duration: 6 months | Pre-launch & production completed
Role: strategy lead
Tools Used: trello, photoshop, figma, canva, excel

EBOTAN is a design-led brand operating at the intersection of interior design, product, and cultural storytelling. I partnered closely with the founder to shape the business, brand, and creative direction—building foundational systems that supported growth, funding, team expansion, and a multi-region product launch across the U.S., Europe, and Africa.

The Brief:

results + impact:

• Coordinated shoots with 20+ cross-functional collaborators per production
• Oversaw production for multi-SKU collections with varied colorways
• Supported launches across North America, Europe, and Africa
• Led on-site creative production across shoots
• Contributed to a 6-month engagement spanning strategy, production, and pre-launch

Strategic challenge

• The brand had a strong creative point of view but needed a formal business and brand foundation to support scale. The challenge was translating vision into a clear, actionable strategy across creative, operational, and financial dimensions.
• EBOTAN offered both interior design services and product lines, which required separation without fragmentation. The goal was to create two distinct platforms while maintaining a cohesive brand voice and identity.
• A multi-region launch introduced complexity across teams, timelines, and markets. Alignment was critical to ensure consistency across creative assets, messaging, and production.

Strategic Approach

• I led the development of a 30+ page business plan that combined creative direction, financial hypotheses, competitive positioning, and marketing strategy. This document served as both a funding tool and an operational roadmap.This allowed each business line to scale independently without diluting the core brand.
• I defined a unified brand voice while strategically separating interior design services and product offerings into distinct platforms. 
• I guided creative and messaging decisions with international audiences in mind, ensuring cultural relevance and consistency across U.S., European, and African markets.

Strategy → Execution

• I managed cross-functional alignment between product developers, creative directors, photographers, and designers, ensuring all assets, logos, and graphics aligned with the broader strategy.
• I supported creative direction on set and behind the scenes for the most recent product launch, partnering with the lead creative director to ensure execution matched brand intent.
• I helped establish internal team structures, including hiring six new employees, onboarding two design interns, and creating an intern foundation to support long-term talent development.